Jason MacKenzie announced as latest Chartered Public Relations Practitioner
Managing Director of award-winning consultancy, Liquid, former Chair of CIPR Channel Islands, and current CIPR Board Director, Jason MacKenzie FCIPR FCIM, has been announced as the latest Chartered Public Relations Practitioner.
Chartered Public Relations Practitioner is a senior professional status awarded to members of the CIPR who can demonstrate an outstanding level of professional practice and knowledge, along with a commitment to continuous learning. This status was first awarded by the Institute in October 2009.
Jason’s paper submission for Chartered status was on ‘Reflections and perspectives on the CIPR, its Royal Charter and the journey of increasing professionalism.’
Assessors gave particular credit to Jason for his leadership, strategy, learning, innovation and ethical practice, saying that he is “a strategic thinker … and while he can deliver all the tactics required in most situations, his ability to pull back from the frontline and think further forward makes him a great role model for those stuck at a technician level.” He was also praised for being “an ambassador for public relations and the professional practice and employment of it.”
I'm convinced of the importance of continuing professional development. The Royal Charter is central to who we are as an Institute and an indicator that all who belong to the CIPR take professionalism and ethics seriously. I can think of no better way for individual practitioners to demonstrate their expertise and dedication than by becoming Chartered PR Practitioners.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).