'Know Your Client' - CIPR published new skills guide

The Chartered Institute of Public Relations (CIPR) has published a new skills guide - 'Know your Client: How to confidently sign new clients with some simple checks' - to support members that work in agencies and consultancies or as independent practitioners to better understand who their clients are, the nature of the competitive marketplaces they operate in, and how their work may affect the role of service providers.

The guide - reviewed by Maria R Chanmugam Accredited Practitioner, MCIPR - provides a framework for checking new and existing clients for potential risk in today’s changing business environment. It features guidance on what information should and can be checked, advice on monitoring, and case studies highlighting the risks of performing no checks. It also includes information about new Russian sanctions and what it means for UK businesses.

Alastair McCapra, CIPR Chief Executive

This new guide is an essential resource for anyone working with or looking to work with clients. The landscape we all operate is has become drastically more complex following sanctions being placed on Russia, the pandemic, supply chain pressures, and even extreme weather. The days when a handshake sealed the agreement between companies is long gone. It is essential that you actively understand who your clients are, the risks they run, and how these may affect your business.

Alastair McCapra, CIPR Chief Executive

CIPR members can download the guide online.


About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).