New case study guide from the CIPR demonstrates value of PR in time of crisis

A new guide from the Chartered Institute of Public Relations (CIPR) showcases the strategic value of public relations to organisations. 

The ‘Communicating in a Crisis’ guide features 21 award-winning case studies on how organisations use their PR teams to navigate through times of crisis. Previous research from the CIPR has highlighted the increased value placed on public relations during the pandemic. This new guide demonstrates how PR teams deliver that value. 

Case studies include examples of how PR has been used to fight misinformation, unite remotely working colleagues, support the vaccine rollout, and support businesses adapt to a new economic environment. The report includes over 60 tips for organisations on how to strategically use public relations when preparing for and responding to a crisis. 

CIPR President Rachel Roberts Chart.PR, MCIPR

The breadth of case studies in this guide demonstrates how public relations enables organisations to confidently communicate through difficult times. This guide demonstrates the versatility of public relations and how irrespective of the challenge faced by organisations, communications consistently acts as the bridge to enable organisations to inform and reassure their stakeholders. This guide will act as a great resource for all PR professionals as they scenario plan for the future and is a welcome addition to our industry knowledge resource. Thank you to all those who contributed to create the guide.

CIPR President Rachel Roberts Chart.PR, MCIPR

The case studies are award-winning entries from the Best COVID Response category of the 2021 CIPR Excellence Awards. 


About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).