New @CIPR_Global handle “a reflection of the recognised value of PR and the stature of the Institute”
The Chartered Institute of Public Relations (CIPR) has today changed their Twitter and Instagram handles to @CIPR_Global. The move reflects the increasing reach of the Institute through the growing number of international practitioners engaging in CIPR events, qualifications and training, and the global recognition of professional and ethical PR practice CIPR membership holds.
The change comes as the Institute reveals the following data:
- Nearly 500 CIPR members – around 6% of membership – are based outside of the UK across 78 countries; from Azerbaijan and Australia to Zimbabwe and Zambia.
- There are Chartered Practitioners based in 19 countries, including the UK.
- Graduates from over 50 countries hold a CIPR qualification.
- Practitioners in 18 countries, including the UK, have done CIPR training in 2020 alone.
The CIPR has always been an international organisation – inclusive and open to anyone in public relations who wishes to demonstrate their professional and ethical practice, their commitment to lifelong learning, and to be part of a network of like-minded professionals. The pandemic has opened our eyes to the realisation that we can reach wider audiences than before and, in truth, having “UK” in our Twitter handle just doesn’t feel suitable anymore. This is more than a gesture. It’s a reflection of the recognised value of PR, the weight Chartership holds globally, the stature of the Institute, as well as a commitment to our Royal Charter to promote the public understanding and benefit of our profession.
Our International members are as much a part of the Institute as those based in the UK. They are not joining a UK body. They are joining the professional body for their profession. We work in communications and words and titles matter – this is a positive move and makes me proud as an internationally based member to be part of this global profession.
Our established CIPR International Group has always welcomed members from all over the globe and those working in international roles and, with this move, we look forward to welcoming more.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with nearly 10,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).