New Q1 issue of Influence Magazine out today

The first Influence Magazine of 2021 is out today bringing CIPR members the best commentary and opinion from the world of public relations and beyond.

This edition – available for all CIPR members to download – reflects on the increased digitalisation of the profession over the last 12 months and how public relations and communications professionals are adapting to an increasingly tech-dependent world. It includes an investigation by Helen Crane on the vital role public relations has to play in ensuring no one faces digital exclusion.

With the global pandemic creating and accelerating drastic changes within public relations, Emma Duke reflects on how comms professionals have innovated their approach to internal communications and Guy Clapperton shares his advice for preparing socially distanced pitches. Looking at the bigger picture, Jonathan Owen assesses which of these changes from the last 12 months will stand the test of time.

Elsewhere, Annique Simpson provides a helpful nudge towards a better understanding of behaviour science and why it is key for communicators when shaping messaging to form effective habits.

Rob Smith, Editor of Influence
We’re now 12 months on from the first Covid lockdown and public relations has had a lot to reflect upon.  

Whether it’s the creative process, talent development or recruitment, almost all aspects of running a team have had their lessons to learn over the last year. In this edition of Influence, we spoke to industry leaders about what has changed, what might remain the same and what will change again over the next 12 months.  

One thing that seems certain to remain is the amount of time we spend online. While digitalisation has made lives easier in many respects, we have to be aware of those for whom it has had the opposite effect. Particularly those who rely most heavily on the public sector, who have the potential to be excluded because of a lack of digital literacy.  
Rob Smith, Editor of Influence
  • Read the Q1 magazine here. CIPR members will need to log in to the website to access the magazine. 
  • Access the back catalogue of issues here

Notes to editors

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).