New Q3 issue of Influence magazine out now
The autumn edition of Influence is out today featuring the best commentary and insight from the PR world and beyond.
The digital issue - available to all CIPR members - explores how the business world and wider society has spent much of 2020 reassessing priorities and making the necessary changes in the face of a global pandemic.
Kitty Finstad, founding partner at The Good Vikings, wonders whether the pandemic may have dealt the traditional and already-waning networks of influence – from elite business schools to the World Economic Forum – a final blow.
With government communications particularly in the spotlight, the head of the Government Communication Service (GCS), Alex Aiken, takes us on a journey through his favourite public information campaigns from years past. From 1926 to this year it is fascinating to look at how public messaging has evolved.
There is also an extract from Dale Laackman’s new book – ‘Selling Hate’ - which looks at a moment from PR’s history that carries a lesson for everyone who has the power to influence others.
As well as all the great features in the new edition CIPR members can now access the whole back catalogue – nearly five years’ worth – here.
Adjusting to new ways of living and working in what is looking very much like a new world means emphasising new sets of skills, potentially a daunting task but fear not – Influence has you covered. From finding your prime purpose to knowing the value of empathy in modern communications, this issue has some of the industry’s leading thinkers on hand to show you the way.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).