New Q4 issue of Influence Magazine out now

The latest issue of the CIPR's award-winning Influence magazine is out today featuring the best commentary and opinion from the world of public relations.

The final issue of the year is available on the new and easily navigatable website and exclusive to all CIPR members. The new issue is packed with articles and features covering topics on COP26, government communications, the art of creating an earworm, and much more including;

A Necessary Evil?: As social media becomes increasingly entwined with work, Kate Wheeler asks whether communications professionals can learn to manage the pressures of living online.

Ending The Harm: Sam Burne James delves into the Northern Ireland Department of Justice’s campaign to tackle illegal money lending by so-called paramilitary gangs. 

Valuation or value?: The UK tech industry has a valuation obsession. But is this the foundation for economic recovery or the latest example of the emperor’s new clothes? Lysanne Currie investigates.

Why PR practitioners need a data reset: First-party data hit headlines this year with Apple’s update to its iOS14. Now Google has announced that it will remove third-party cookies, the software that tracks users across the internet. Simon Collister asks if we are starting to see the onset of the ‘Great Data Reset’. 

The Invisibles: In the summer, Bloomberg reported that businesses that made #BlackLivesMatter pledges have fewer black employees one year later. In October, Green Park consultancy revealed that there were only two black, Asian or minority ethnic CEOs in the FTSE 100. What is going on and what do we need to do differently in order to create a truly diverse UK plc? 

Rob Smith, Editor of Influence
This edition of Influence really does justice to how wide-ranging and impactful a profession public relations is. From helping people escape the trap of illegal lenders to creating a hit record, PR and comms really is vital to every endeavour.

This is my last edition of Influence as editor. I’m really proud of the platform we’ve given this amazing community over the last six years and look forward to seeing what the future holds for this great publication. Thanks for reading.
Rob Smith, Editor of Influence
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About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).