Now available on demand - CIPR TV first as expert panel debates live via Google Hangout Live on Air

Last night’s programme, a CIPR TV first, focused on the use of Google by PR professionals, including how the PR industry is utilising tools such as Google Analytics, Google+, SEO and Google AdWords. The full show is available on demand below.

Presented by Russell Goldsmith, Digital and Social Media Director at markettiers4dc, with Andrew Smith MCIPR, Founder and Director of escherman, Google Hangout Live On Air was used to bring guests together in one virtual space. Russell was joined by:

• Google's Ian Carrington, Mobile & Social Advertising Sales Director, NACE
• Stephen Waddington MCIPR, Social Media and Communications Specialist
• Dominic Burch MCIPR, Head of Corporate Communications at Asda
• Katy Howell MCIPR, Founder of Immediate Future.

CIPR TV will return live at 5pm on Monday 3 December with a debate on the findings of the Leveson Report.