Platinum - celebrating the CIPR at 70


Platinum is a new book from the CIPR showcasing excellence in public relations. Edited by Stephen Waddington Found.Chart.PR Hon FCIPR, Platinum is the story of the CIPR as told by its members. 

The CIPR has published a new crowdsourced book asserting the value of PR as a management discipline, as part of its seventieth anniversary celebrations.

From the foundations of PR practice to the emergence of artificial intelligence and automation, Platinum captures the evolution of the Institute and the industry.

The 45-chapter book comprises contributions from more than 50 thought leaders on five key areas, namely: perspectives, practice, performance, provocation and the future potential of the profession. 

Platinum boasts a powerful endorsement of public relations from the CBI’s Director-General Carolyn Fairbairn who, in her foreword, praises PR's capacity to deliver "brilliant shareholder value" in uncertain times.

Stephen Waddington Chart.PR Hon, FCIPR, Chief Engagement Officer at Ketchum, Visiting Professor at Newcastle University and Former CIPR President
Platinum is a blockbuster of a crowdsourced publishing project that has been 18 months in the creation. It’s a reflection of modern PR practice, a learning and development tool, and a cracking legacy project as the CIPR looks forward to its next 70 years.

My thanks to all the members that have given their time to write, edit and review the project. I’m especially appreciative of contributions by CIPR founder and Past President Tim Traverse-Healy and the CBI’s Director-General Carolyn Fairbairn.
Stephen Waddington Chart.PR Hon, FCIPR, Chief Engagement Officer at Ketchum, Visiting Professor at Newcastle University and Former CIPR President
Sarah Hall Chart.PR, FCIPR, CIPR President
As President I’ve had the privilege of working with the CIPR Board, Council and a whole host of volunteers who continue to give their time to keep the organisation relevant, ambitious and forward-looking.

Platinum is a wonderful example of how our volunteer members are the best of the best. It tells the CIPR’s story and showcases the role that PR plays in organisational success. I hope that business leaders read it and, like me, appreciate the talent we have in our ranks. Thanks to everyone who has given their time to the project.
Sarah Hall Chart.PR, FCIPR, CIPR President

Platinum is available in print for £29.39 from Blurb and via Amazon Kindle for £4.95. 

Profits from Platinum will be donated to iprovision, the CIPR's benevolent fund for PR practitioners who've fallen on hard times, through illness or other unfortunate circumstances.

The CIPR will host a special reception honouring Platinum and the members featured in the 70 at 70 initiative on Wednesday 14 November. Find out more

Notes to editors

About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).