Platinum: Celebrating the CIPR and its members at 70
A new book to be published by the CIPR in 2018 aims to assert the value of public relations as a management discipline.
The CIPR has published the list of essays and contributors (PDF) for Platinum, the crowdsourced book that it plans to publish in 2018 as part of its 70th anniversary celebrations.
The ambitious legacy project has been crowdsourced from CIPR members. It follows similar projects by the CIPR in 1973, 1988 and 1998; for its 25th, 40th and 50th anniversary, respectively.
Platinum, edited by Stephen Waddington Found.Chart.PR Hon FCIPR, will tell the story of the CIPR and showcase excellence in public relations practice.
It will look to the future of practice, and explore aspects of modernity. It will reinforce the CIPR’s theme for 2018 of public relations as a management discipline under the leadership of President-Elect Sarah Hall Chart.PR, FCIPR.
Platinum will be available on Amazon Kindle and in print in Q3 2018. Three podcasts hosted by C-suite presenter Russell Goldsmith will accompany the book.
My thanks to members for responding so positively to the call for contributions to Platinum. My ambition is to deliver a project that will result in good public relations for public relations, and create a legacy for the CIPR.
This book will explore every aspect of the history and practice of modern public relations as a management discipline. It’s a celebration of the CIPR and its volunteers in driving practice and professionalism over the past 70 years, and highlights the opportunities we have for the future.
About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).