Platinum Podcast: PR as a strategic management function
The Platinum Podcasts are an exclusive three-part series celebrating modern public relations practice. Delivered by Audere Communications, the podcasts take inspiration from the CIPR's forthcoming book Platinum, commemorating the Institute's seventieth anniversary.
Episode 2 focuses on public relation's capabilities as a strategic management function and the importance of social purpose. Platinum Podcasts host Russell Goldsmith is joined by the University of Huddersfield's Professor Anne Gregory Hon FCIPR and management consultant Dr Jon White Chart.PR, FCIPR.
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Tweet your thoughts on the podcast using #CIPR70.
- Listen to Episode 1: Technology and the future of PR
- Learn more about the Platinum Podcasts and upcoming episodes here.
Accountable leadership and social purpose form the key theme of this year's CIPR National Conference, which takes place on 29 November at the British Library in London. For further information, visit the website.