PR Professionals “deal fairly with the public” says CIPR

PR Week has revealed that the Daily Mail pulled an article this week which "challenged" sales and marketing executive Alice 'Welch’ to take the Sugar Free February challenge – a Cancer Research UK initiative.

In the article, “Alice Welch” who has been revealed as Alice Bland, owner of Bland PR, highlighted a sugar-free marshmallow product by a company called Boka.

It has since been established by PR Week that Boka is a client of Bland PR. Following enquiries by PR Week, the Daily Mail removed the article.

CIPR President, Emma Leech Found.Chart.PR FCIPR
Practising PR in this way risks misleading the public and would be in breach of our code of conduct. We must be transparent and avoid conflicts of interest but above all we must deal fairly with the public in all things. This is the essence of professional public relations.
CIPR President, Emma Leech Found.Chart.PR FCIPR
Notes to editors

About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).