PR students honoured at CIPR graduation ceremony
More than 100 individuals, including 54 graduates, gathered at London's South Bank for a rooftop graduation ceremony hosted by PR agency, Ketchum on Wednesday 11 July.
The ceremony attracted graduates from across the UK and as far as Kenya and Qatar. Former students from all seven CIPR qualifications courses took part in the event.
In a keynote speech ahead of the ceremony, Former CIPR President Stephen Waddington Found.Chart.PR, Hon.FCIPR discussed the CIPR's research into the impact of artificial intelligence.
"The analysis identified four areas, namely law, ethics, professional standards and personal interaction that are likely to see minimal impact from AI," explained Waddington.
He assured graduates they'd already committed to future proofing their careers by "doubling down" in each of the four key areas.
If management teams are to recognise public relations as a management discipline, practitioners need to commit to continuing learning at all stages of their career.
Congratulations to each and every one of our graduations on their hard earned and well deserved success and many thanks to Ketchum for hosting the ceremony on behalf of the CIPR.