'PR vital to business' - Watch Heathrow CEO's #PRPays interview
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The CIPR has published an exclusive interview with the CEO of Heathrow Airport as part of a new campaign showcasing the strategic value of public relations to the business community.
The interview with John Holland-Kaye explores public relations' influence and impact on Heathrow's operations and reveals PR's role in securing the go-ahead for the third runway.
In the interview, Holland-Kaye describes PR as "vital to managing our reputation" and reveals his thoughts on the distinguishing characteristics that PR professionals bring to the table.
The discussion is the first in a series of interviews with Chief Executives for the CIPR's #PRPays campaign, which aims to spotlight the benefits of strategic public relations amongst senior business leaders. The campaign seeks to shift perceptions of PR from a tactical offering to a strategic discipline.
Public relations is widely misunderstood and undervalued by businesses leaders. It shouldn't be - our ability to manage the interests of multiple stakeholders, while speaking truth to power is an invaluable business asset.
I'd like to thank John Holland-Kaye for sharing his thoughts on our practice. We have a fantastic opportunity to grow the business of public relations and - through #PRPays - we will shine a light on best practice to encourage a broader shift in the way public relations is viewed by the business community.
About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).