#PR2017 spotlights issues and trends impacting PR

The Chartered Institute of Public Relations (CIPR) has today launched #PR2017 - a free 25-page guide to the key trends, issues and opportunities impacting public relations in 2017.

Packed with insight from twenty CIPR regional, national and sector groups, #PR2017 offers a compelling snapshot of the challenges and events facing communicators in the year ahead.

The report harnesses local intelligence and sector-specific information to deliver powerful insights essential for communications planning.

Issues and trends within the report include:

  • The implications of the UK's decision to leave the European Union for PR professionals
  • The impact of post-truth politics and distrust of experts
  • The lessons for communicators ahead of the forthcoming French and German elections
  • The reputation of the healthcare sector and the consequences of the Government's plans to introduce a '7-day NHS'
  • The impact of devolution on local public service communicators
Jason MacKenzie FCIPR Chart.PR, CIPR President 2017
If there’s one thing we can learn from 2016, it’s that modern PR professionals can ill afford to restrict themselves to the silos of their region or sector. The new landscape demands a broader, more
outward looking approach.

I commend our community of volunteers whose contributions have resulted in an inspired piece of thought leadership.
Jason MacKenzie FCIPR Chart.PR, CIPR President 2017