London,
24
February
2021
|
08:46
Europe/London

Professor Alexander Buhmann joins CIPR's #AIinPR panel

The CIPR's global #AIinPR Panel is delighted to welcome Associate Professor Alexander Buhmann as a panel member. As Associate Professor of Corporate Communication at BI Norwegian Business School and Director of the Nordic Alliance for Communication and Management, Alexander brings a wealth of teaching and research expertise and will help bolster the Panel’s work in the areas of accountability and governance of artificial intelligence. 

Alexander is also a member of the core research team of the European Communication Monitor, the largest transnational study on strategic communication and a member of the Academic Advisory Board of the International Association for the Measurement and Evaluation of Communication (AMEC). 

Kerry Sheehan Chart.PR, FCIPR, CIPR Artificial Intelligence Chair
Alexander is a brilliant addition to the #AIinPR Panel and brings a wealth of industry-leading expertise and experience in education and research, which will really support us to forge ahead throughout 2021 and beyond. 

2021 is an important year for the group’s work as we further build on supporting practitioners to upskill and to also be able to best advise and guide organisations and businesses building AI systems as PRs play a vital role in ensuring responsible AI, AI4Good, is only ever deployed.
Kerry Sheehan Chart.PR, FCIPR, CIPR Artificial Intelligence Chair
Alexander Buhmann, Director, The Nordic Alliance for Communication & Management (NORA),
I’m delighted to join the #AIinPR Panel and support the group to continue its industry-leading work, which is looked to worldwide as being at the forefront of the modernisation and now innovation in PR practice. We need to be able to continue to be relevant in the services the profession provides and its role in maintaining and building reputations and, ultimately, societal good. Understanding and shaping the current developments around AI in PR will be central to that.
Alexander Buhmann, Director, The Nordic Alliance for Communication & Management (NORA),
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Notes to editors

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).