Record numbers attend Cymru Wales’ Annual PR Showcase
More than 290 public relations practitioners descended on Cardiff’s City Hall last night for the CIPR Cymru Wales PRide Awards - the nation’s annual celebration of exceptional public relations practice.
Dwr Cymru Welsh Water swept the board by claiming four Gold Awards, including two for their emotive ‘One Last Breath’ campaign which won the Not-for-Profit Campaign and Best Use of Digital awards. The in-house team successfully used hard-hitting videos to highlight the dangers of swimming in reservoirs amongst young people.
Cardiff-based consultancy Equinox took home two Gold Awards, including the prestigious Outstanding Public Relations Consultancy prize. Judges commended the agency for demonstrating “clear business objectives and a strong trajectory of growth”.
South Wales Fire and Rescue also picked up two Golds for their ‘Grass fires have consequences’ campaign. The impactful campaign, which helped reduce the number of deliberate grass fires South Wales, won top prize in the Public Sector Campaign and Community Relations Campaign categories.
One of the UK’s youngest Chartered PR Practitioners, Laurian Hubbard, Chart.PR MCIPR was named Outstanding Young Communicator, whilst The Royal Mint and BrandContent claimed Outstanding In-House PR team and Outstanding Small Consultancy awards, respectively.
The CIPR Cymru Wales awards evening is a major calendar highlight for all involved in the PR industry in Wales. Each year, we’re seeing the competition becoming more intense as rising numbers of talented communicators from the public and private sectors put their work forward for recognition. Winning a PRide Award can help boost team morale and demonstrates the value of PR to the wider business world. The ceremony is the culmination of all our hard work throughout the year and congratulations are due to all award winners and finalists.
Full Gold Award winners from the 2016 CIPR Cymru Wales PRide Awards:
- Corporate and Business Communications Campaign - Wales Audit Office, A Career That Counts
- Internal Communications Campaign - Public Health Wales, Mission Possible - Communicating our strategic plan
- Consumer Relations Campaign – BrandContent, School holiday rip-offs and currency scandals
- Public Sector Campaign - South Wales Fire and Rescue Service, Grass fires have consequences
- Community Relations Campaign - South Wales Fire and Rescue Service, Grass fires have consequences
- Public Affairs Campaign - Community Housing Cymru & Partners, Homes for Wales
- Not-for-Profit Campaign - Dwr Cymru Welsh Water, One Last Breath
- Healthcare Campaign - Cowshed and Skills for Health, #OurHealthHeroes
- Integrated Campaign - Outwrite PR, Securing a hot reputation
- Low Budget Campaign - Cardiff Metropolitan University, The Cardiff Met Student Blog: showcasing authentic student experiences to increase firm offer acceptances
- Arts, Culture or Sport Campaign - BBC National Orchestra of Wales / RDMR, BBC NOW in Patagonia
- Education Communications Campaign - Golley Slater, Careers Wales - Results Day 2015
- Best Use of Media Relations – BrandContent, Holiday rip-offs and currency scandals
- Best Use of Digital - Dwr Cymru Welsh Water, One Last Breath
- Best Use of Social Media - Equinox, Using Facebook to help teachers fall in love with STAEDTLER
- Best Publication - Dwr Cymru Welsh Water, Brandbook: How We Sound
- Best Event - Dwr Cymru Welsh Water, Love Dwr at the 2016 Summer Shows
- Outstanding Young Communicator - Laurian Hubbard Chart.PR, MCIPR, Welsh Government (CSSIW)
- Public Sector Team of the Year - Public Health Wales
- Outstanding In-House Public Relations Team - The Royal Mint
- Outstanding Small Public Relations Consultancy - BrandContent
- Outstanding Public Relations Consultancy - Equinox