"PR relationships more important than ever" - GQ Editor, Dylan Jones speaks at CIPR Influence event

Around seventy senior PR professionals gathered at Ketchum's London offices to hear GQ Magazine Editor, Dylan Jones share his thoughts on media evolution and the role of public relations last night.

In an interview Influence Editor, Rob Smith, Jones gave insights in to the evolving nature of GQ's business. With increasing investment in websites driving a constant need for quality content, Jones believes that relationships with PR professionals are more important than ever. 'Exclusives are so scarce these days, that makes them great opportunities for PR professionals,' he said.

Reflecting on 18 years at the top of the British magazine business, Jones shared some memories of working with notable characters such as AA Gill, Boris Johnson and Owen Jones. However, he lamented the lack of new, strong voices in journalism and admitted that finding the next generation of talent was a struggle.

A summary of the tweets from the evening is available below.


Notes to editors

About Influence
Influence is a multiple award winning magazine available exclusively to CIPR members. Influence earned industry-wide acclaim for its fascinating features and thought-provoking opinion pieces, following its launch in January 2016. Influence events attract high-profile speakers and provide excellent networking opportunities for senior industry professionals.