"PR relationships more important than ever" - GQ Editor, Dylan Jones speaks at CIPR Influence event

Around seventy senior PR professionals gathered at Ketchum's London offices to hear GQ Magazine Editor, Dylan Jones share his thoughts on media evolution and the role of public relations last night.

In an interview Influence Editor, Rob Smith, Jones gave insights in to the evolving nature of GQ's business. With increasing investment in websites driving a constant need for quality content, Jones believes that relationships with PR professionals are more important than ever. 'Exclusives are so scarce these days, that makes them great opportunities for PR professionals,' he said.

Reflecting on 18 years at the top of the British magazine business, Jones shared some memories of working with notable characters such as AA Gill, Boris Johnson and Owen Jones. However, he lamented the lack of new, strong voices in journalism and admitted that finding the next generation of talent was a struggle.

A summary of the tweets from the evening is available below.


Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).