Revision of CIPR best practice guidance for communicating with children


The Chartered Institute of Public Relations has today issued a revision of the best practice guidance for communicating with children.

The guidelines, first issued in November 2009, look at the issues and implications of communicating with children and promote best practice in this area. As well as addressing these issues and implications with regard to the CIPR Code of Conduct, they examine relevant legislation as well as key considerations when communicating with children, such as taking into account the age, maturity level and gender of the child.

This revision incorporates the Advertising Association's call for organisations to pledge to ensure their marketing to children, and involving children, continues to be conducted responsibly. In particular, this new pledge covers recommendation 8 in the Bailey Report "Letting Children be Children" regarding the employment of children for marketing purposes.

The guidelines also look at what to consider when using online communications, in school communications, and communication with children around difficult issues such as bereavement or abuse. Case studies which highlight best practice are also included from the NSPCC, Yell and the Department of Health, Immunisation Branch.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).

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