Share This Too launched at British Library
More than 80 practitioners from the fields of public relations and digital marketing gathererd last night at the British Library to celebrate the launch of Share This Too – a practical handbook on social media, from the Chartered Institute of Public Relations' Social Media Panel.
At an evening sponsored by Precise, guests were treated to a drinks reception outside the King's Library and tours of the #BLpropaganda exhibit from British Library curator Ian Cooke. The exhibition, which runs until 17 September, brings together an examination of propaganda and its use throughout the 20th and 21st centuries.
Share This Too appeared at No 1 in Amazon’s Hot New Release Chart for marketing titles a week ahead of publication and made the top 10 best-selling PR books on pre-orders but took the top spot immediately after the launch.
All photography (c) Steve Walker 2013.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).