Strategic PR 'absolutely vital' to business - Energy UK CEO

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The CEO of Energy UK has emphasised the strategic value of PR to business in an exclusive interview with the CIPR, as part of the Institute's #PRPays campaign.

Lawrence Slade praised the impact of public relations on organisational performance and urged business leaders to elevate the importance of strategic PR. "You've got to try and integrate the PR operation as much as possible into every part of the business" said Slade.

The interview also explores the role of PR in a crisis, as well as the impact of Brexit on stakeholder engagement for the energy industry. 

The discussion is the second in a series of interviews with Chief Executives for the CIPR's #PRPays campaign, which aims to spotlight the benefits of strategic public relations amongst senior business leaders. 

Notes to editors

About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).