Top public relations talent honoured at the 2014 CIPR North West PRide Awards
The best public relations campaigns, practitioners and organisations in the North West were announced this evening at the 2014 CIPR North West PRide Awards, which took place at The Midland, Manchester hosted by journalist and broadcaster, Nina Warhust.
Alder Hey were the big winners on the night picking up Gold Awards for Not-for-Profit Campaign, Healthcare Campaign, and the title of Outstanding Young Communicator, awarded to Matt Dunn in their Web & Digital team.
Judges commended Matt for “consistently pushing boundaries with new ideas and concepts”, as well as recognising his efforts “to develop best-practice guides for his colleagues” and “determination to prove the value of PR to other stakeholders within the NHS.”
Other multiple Gold Award winners on the night were Everton Football Club, Peppermint Soda, and Smoking Gun PR, each picking up two awards.
The prestigious Gold Awards for Outstanding Public Relations Consultancy, and Outstanding In-House Public Relations Team, were presented to de Winter PR, and Electricity North West, respectively.
Abi Whitfield MCIPR, Chair of CIPR North West, commented:
“Yet again we have seen a significant increase in the quality and quantity of entries coming through. The PRide Awards are the most prestigious regional PR awards in our calendar, so it is great to see so many people coming together to celebrate the best of the North West’s talent and campaigns.”
Full Gold Award winners from the 2014 CIPR North West PRide Awards:
- Corporate and Business Communications Campaign: Banking on the Berg Report, Havas PR UK
- Not-for-Profit Campaign: The Land of Remarkable People, Alder Hey Children's Charity
- Internal Communications Campaign: Ensuring engagement in challenging times, Great Places Housing Group
- Community Relations Campaign: Surf Snowdonia: Bringing the Olympics to north Wales, Weber Shandwick
- Public Sector Campaign: Let's Adopt, Peppermint Soda
- Low Budget Campaign: Cake Angels: The Baking of Adam, Manc Frank
- Healthcare Campaign: Inspired by Children, Alder Hey Children's NHS Foundation Trust
- Consumer Relations Campaign: The Minimum Wage Dress, Peppermint Soda
- Best Use of Media Relations: Pilgrims Choice serves a Cheesy Christmas, Brazen
- Integrated Campaign: We are Evertonians. We go the game. That's what we do, Everton Football Club
- Best Use of Social Media: We Buy Any Toy Car, Democracy
- Best Technology Campaign: Putting VUE Technology in the Driving Seat, RMS PR
- Best External Publication: Our Journey - Regenda Residents Annual Report 2013, The Regenda Group
- Best Internal Publication: The Beacon, AMEC
- Best Use of Digital: Making Cookery Cool, Pelican Communications & BFFF
- Best Event: Manchester Tunnel to Barbados, Smoking Gun PR
- Issues or Crisis Management: Aquanauts: mission critical, Judge and Howard & United Utilities
- Best Use of Photography or Design: Manchester Tunnel to Barbados, Smoking Gun PR
- Outstanding Freelance Practitioner: Hilary Berg MCIPR, Hilary Berg Consulting
- Outstanding Young Communicator: Matt Dunn, Alder Hey Children's Charity
- Outstanding Small Consultancy: Label PR
- Outstanding In-House Public Relations Team: Electricity North West
- Outstanding Public Relations Consultancy: de Winter PR
- Best Use of Research, Planning, Measurement and Evaluation: We are Evertonians. We go the game. That's what we do, Everton Football Club
Further information on the Awards’ winners, including Silver winners and case studies, will be published after the results announcement via the CIPR North West PRide Awards website.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).