Top public relations talent honoured at the 2014 CIPR Yorkshire & Lincolnshire PRide Awards
The best public relations campaigns, practitioners and organisations from across Yorkshire & Lincolnshire were announced this evening at the 2014 CIPR Yorkshire & Lincolnshire PRide Awards.
Over 250 leading public relations professionals from the region attended the awards event at The Queens, Leeds, hosted by BBC Look North’s Harry Gration MBE.
Leeds-based companies Acceleris, Finn and Umpf were the three double Gold Award winners on the night, with Finn taking away the prestigious title of Outstanding Public Relations Consultancy.
Acceleris’ Ellie Smith was awarded the title of Outstanding Young Communicator, with judges giving special mention to Ellie’s ability to “demonstrate a clear understanding of the wider remit of public relations – going beyond the tactics (of traditional and social) to provide effective counsel for clients and stakeholders.”
Regional Campaign of the Year was awarded to Approach PR for their work in reinvigorating Ilkley Carnival. Judges commended Approach PR for “stepping in on a voluntary basis to increase ticket sales, footfall, number of exhibitors and volunteers supporting the event” and for their “strategic, high profile, and creative PR and social media campaigns that were instrumental in the rebirth of the community event”.
The PRide Awards continue to highlight the best work of the region's talented individuals and agencies. Everyone nominated for an award tonight should be proud of their work and the contribution they have made to the region's success.
My congratulations go to our Gold winners this evening, all of whom have demonstrated the highest professional standards of public relations practice.
Full Gold Award winners from the 2014 CIPR Yorkshire & Lincolnshire PRide Awards:
- Corporate and Business Communications Campaign: GDHA: From Prescot to Poland, The Right Agency
- Not-for-Profit Campaign: Harrogate Homeless Project - No Second Night Out, Amplify Communications
- Internal Communications Campaign: Arco Conversation Cascade, H&H / Arco
- Community Relations Campaign: Plan A - because there is no Plan B, Grayling
- Public Sector Campaign: Hull - UK City of Culture 2017, Hull City Council
- Low Budget Campaign: Going for Gold, HR Media
- Consumer Relations Campaign: Launching Fab Minis, Finn
- Best Use of Media Relations: Winter Wellness, Umpf for Bupa Care Services
- Integrated Campaign: Women of Steel Appeal, John Palmer
- Best Use of Social Media: Helping Belling Bring a Festive Buzz to BBC Good Food Show, Umpf for Belling
- Best Publication: Purple, Anchor with scarlettabbott
- Best Use of Digital: Laying the digital foundations for winning new business, Engage Comms
- Best Event: All Aboard: East Coast Trains Celebration Event, East Coast
- Issues or Crisis Management: Championing Sustainable Fishing, Acceleris
- Regional Campaign of the Year: Ilkley Carnival takes on the Yorkshire Tour, Approach PR
- Outstanding Freelance Practitioner: Matthew Ridsdale MCIPR, Cannon PR
- Outstanding Young Communicator: Ellie Smith, Acceleris
- Outstanding Small Consultancy: Quest PR
- Outstanding In-House Public Relations Team: Welcome to Yorkshire
- Outstanding Public Relations Consultancy: Finn
Further information on the Awards’ winners, including Silver winners and case studies, will be published after the results announcement via the CIPR Yorkshire & Lincolnshire PRide Awards website.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).