Ulster student claims Douglas Smith prize
Kathryn Moore from Ulster University has won the 2016 Douglas Smith Student Award, a national competition to find the most talented PR students, organised by CIPR International.
CIPR President, Rob Brown FCIPR presented Communication, Advertising and Marketing student Kathryn with a cheque for £1,000 and a crystal trophy at an award ceremony at the CIPR's offices in Russell Square.
Students faced a challenging campaign brief addressing a key issue of “the sharing economy”. They were asked to develop an international campaign for a car pool company aiming to promote car-sharing in the major capitals around the world.
Encouraging young talent and educating the next generation of communication practitioners is a key element of the CIPR’s work and I was delighted to be involved in the third year of the Douglas Smith Student Award. On behalf of the judges I’m pleased to recognise the work of the outstanding students who entered this award. Whilst we received some strong entries, Kathryn’s was particularly strong on creativity with excellent use of visuals.
The world has become smaller and PR is now global. Being able to create international campaigns which take account of different cultures and media is essential for anyone considering a successful communications career. Supporting and encouraging students to do this is a key strand of the work of CIPR International
The judging panel included top public relations experts including Liz Bridgen, Principal Lecturer, Sheffield Hallam University, Clare Parsons, Chairman and Co-Founder, Lansons and Stephen Waddington, European Digital and Social Media director, Ketchum, and Visiting Professor, Newcastle University.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).