WATCH: President Jenni Field's April video update
April continued to be dominated by the Covid-19 pandemic and, for the CIPR, this has meant our focus has remained on support for the profession. In her latest monthly update CIPR President, Jenni Field, urged members to look ahead with a call "to be mindful of the message change that is coming for everybody...as people make their way back to work and we start to explore how we come back into some sense of normality."
All details of support available, as well as information, advice and latest news can be found here https://www.cipr.co.uk/covid19.
- CIPR's charitable benevolent fund, iprovision, launched the iprovision Mental Health Hotline through Health Assured, providing members instant access to accredited counsellors as well as support for those with personal, legal and financial difficulties. More information here.
- The CIPR Fellows Forum launched the new and free CIPR Progress mentoring scheme - a CIPR member exclusive service which provides a safe space and sounding board for mentees to discuss challenges, explore opportunities and plan future career actions with mentors. More information here.
- We welcomed government plans to counter misinformation surrounding coronavirus following news that a ‘counter disinformation unit’ was being established. Read our response here.
- We announced our membership of the Government Communication Service's Covid-19 'Advisory Panel' to help shape the Government’s communication activities and support professionals impacted by the pandemic through an online jobs portal. More information here.
- We launched the Influencer Marketing Panel to educate and empower CIPR members to practise this growing and changing discipline ethically and effectively. More information here.
- We have focused lobbying efforts on pushing the government to widen the support available within their Covid-19 support measures to include those excluded, namely the self-employed and small businesses. We have:
- Published research from The PR Cavalry and Intuit Research which showed that half of self-employed PR practitioners have lost over 60% of their income. More here.
- Shared anecdotal evidence on the impact of the lack of support with government, the opposition and business lobby groups. This includes evidence from practitioners who have lost all work in the space of a couple of weeks. More here.
- Joined a coalition of membership organisations with a collective 300,000 members to write to the chancellor. More here.
April also saw the launch of our new CPD platform with some exciting features to make your professional development more personalised and easier to record than ever.
About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).