London,
26
February
2020
|
10:44
Europe/London

WATCH: President Jenni Field's February update video

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In her latest monthly update to members CIPR President, Jenni Field, highlights the "variety of news stories that we've commented on linked to ethical practice." February was the first Global Alliance 'Ethics Month' that saw the confederation of the world's major PR and communication management associations and institutions sharing best practice guidance on on ethical matters.

February Highlights:

  • We cautiously welcomed the government's initial response to Online Harms White Paper consultation but called for more debate – "because accountability and effective enforcement is what is needed here". More here.
  • A new report found sixty-nine per cent of FTSE 250 companies have no ethnic diversity representation at board level. "The message is simple - the call to action is on every one of us but, as far as businesses are concerned - whatever their size, change must come from the top." More here.
  • The Advertising Standards Authority (ASA) published updated guidance on the rules surrounding Influencer Marketing. "Lack of effective disclosure erodes trust with an audience. It contravenes government-set rules and regulations. And it breaks the Code of Conduct that all CIPR members are bound by." More here.
  • A new report by the Committee on Standards in Public Life finds that artificial intelligence (AI) has the potential to “revolutionise” the public sector and calls for greater transparency. "Public relations and communications professionals within the public sector should be at the heart of this effort." More here.
  • We welcomed the first new Chartered PR Practitioners of the decade at the first assessment day this year. More here.
  • The first issue of Influence magazine was published featuring the 20 things that might be the next big thing in the 2020s. More here.
  • CIPR CEO, Alastair McCapra, published his blog on our five year strategy and the 2020 workplan, informing members about the strategic direction off the Institute. More here.

March will see our next monthly update come from Manchester where we will hosting our first ever Volunteer Conference.

Notes to editors

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).