Winners announced at the 2014 CIPR Northern Ireland PRide Awards

The best public relations campaigns, practitioners and organisations in Northern Ireland were announced this evening at the 2014 CIPR Northern Ireland PRide Awards at the Culloden Estate & Spa, Belfast.

Over 250 guests witnessed Smarts Communicate pick up five Gold Awards, including two for their work with Bushmills, as well as the prestigious title of Outstanding Public Relations Consultancy. Judges credited Smarts overall approach for “moving away from a traditional account team structure” and “developing a model where clients have full access to all the specialisms the consultancy has to offer”. Particular credit was also paid to Smarts for “expanding their service offering, establishing an in-house film unit including editing, animation and post-production, which has driven significant revenues”.

Ulster Rugby were recognised as the Outstanding In-House Public Relations Team, and also won the Best External Publication Gold Award for their ‘Beyond the game’ matchday programme.

Other multiple Gold Award winners on the night included Coca-Cola HBC Northern Ireland, Jago Communications, Aiken PR, Translink, and Belfast City Council.

Congratulations to all the winners at this year’s CIPR Northern Ireland PRide Awards, recognising and rewarding some of the most memorable and life-changing campaigns. This year winners showed a depth of creativity, strategic thinking and thorough measurement techniques. The awards are rigorously judged and showcase the international calibre of individuals and teams in Northern Ireland who are driving forward best practice, ethics and professionalism in PR.
Chris Love MCIPR, Chair of CIPR Northern Ireland

Full Gold Award winners from the 2014 CIPR Northern Ireland PRide Awards:

  • Corporate and Business Communications Campaign: Life's better, Translink
  • Best Internal Publication: Liquid News, Coca-Cola HBC Northern Ireland
  • Public Affairs Campaign: Opt for Life, Aiken PR
  • Integrated Campaign: Inner-City Recycling Scheme, Belfast City Council
  • Corporate Social Responsibility Campaign: Refreshing Responsibly , Coca-Cola HBC Northern Ireland
  • Healthcare Campaign: Launching the Firefly Upsee, JPR
  • Best Event: Bushmills Live 2014, Smarts Communicate
  • Not-for-Profit Campaign: Opt for Life, Aiken PR
  • Best Use of Digital: Belfast local election 2014, Belfast City Council
  • Best Use of Media Relations: Bringing Scotland Home to Northern Ireland, Jago Communications
  • Internal Communications Campaign: Liquid Communications, Coca-Cola HBC Northern Ireland
  • Best Sporting Campaign: Moy Park – Official Sponsor of the 2014 FIFA World Cup™, Morrow Communications
  • Consumer Relations Campaign: Kingsmill launches Great White Loaf, Smarts Communicate
  • Community Relations Campaign: Tellus South West - Rock Surveyors take to the Skies, Sonya Cassidy PR
  • Best Use of Photography or Design: Belfast Zoo Campaign, Belfast City Council
  • Public Sector Campaign: Life's better, Translink
  • Best External Publication: Beyond the game, Ulster Rugby
  • Best Use of Social Media: Diageo Bar Academy, Smarts Communicate
  • Low Budget Campaign: Children: The Forgotten Victims of Crime, Barnardo's NI
  • Outstanding Freelance Practitioner: Chris Love MCIPR, Love PR
  • Outstanding Young Communicator: Gemma Bell MCIPR, Diageo
  • Best Use of Research, Planning, Measurement and Evaluation: Bushmills Live 2014, Smarts Communicate
  • Outstanding Small Consultancy: Jago Communications
  • Outstanding In-House Public Relations Team: Ulster Rugby
  • Outstanding Public Relations Consultancy: Smarts Communicate

View full set of results (including details of silver winners, finalists and case studies).

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).