Winners announced at the inaugural 2014 CIPR South of England & Channel Islands PRide Awards
The best public relations campaigns, practitioners and organisations across the South of England and the Channel Islands were announced this evening at the 2014 CIPR South of England and the Channel Islands PRide Awards at the Bristol Marriot City Centre Hotel, hosted by writer, broadcaster and comedian Viv Groskop.
Over 300 guests witnessed Bristol based Synergy Creative receive four Gold Awards, including two for their work with Caterpillar which picked up the prizes for Integrated Campaign and Best Use of Research, Planning, Measurement and Evaluation.
Judges commended Synergy for “transforming Caterpillar, previously a small player in the rubber tracks industry, into a major player – increasing sales in this area by 137% against a target of just 50%.”
Southern Water, based in Sussex, won the Community Relations Campaign and Best External Publication Gold Awards, and was also recognised as the Outstanding In-House Public Relations Team.
The prestigious award of Outstanding Public Relations Consultancy went to Channel Islands' Liquid, and the Gold Award for Outstanding Young Communicator was given to Charlotte Merryfield of Gloucestershire County Council.
Regional Campaign of the Year was awarded to the University of Winchester who, in partnership with Hyde900, led an archaeological excavation to find the final resting place of Alfred the Great.
Winners of the first ever South of England & Channel Islands CIPR PRide Awards should be very proud of themselves their teams and their work. It took a lot of belief to enter this year, to compete for a PRide award which represents the highest standards in public relations and now extends right across the south of the country and beyond. The CIPR South West committee has been delighted to welcome members from all over the extended region to Bristol.
Full Gold Award winners from the 2014 CIPR South of England & Channel Islands PRide Awards:
- Corporate and Business Communications Campaign: Growing a £1billion marketplace with best practice, Target Public Relations
- Not-for-Profit Campaign: Winning Hearts AND Minds: Presenting Arguments Against A Cull Through The Wounded Badger Patrols, Gloucestershire Against Badger Shooting
- Internal Communications Campaign: Bringing vision and values alive, Synergy Creative and Olswang
- Community Relations Campaign: Drama in the drain, Southern Water
- Public Sector Campaign: Ordnance Survey Minecraft map of Great Britain, Ordnance Survey
- Low Budget Campaign: Stop Bus Bullies: Launching the Vodden Report, Wildwood PR
- Best Sporting Campaign: Sky Sports Living for Sport - Inspiring Schools through Sport, Midnight Communications
- Consumer Relations Campaign: Project Baobab: good for you, good for Africa, Wild Card
- Best Use of Media Relations: Conti Media Cup: Great Results for Continental Tyres, Inside Media
- Integrated Campaign: Rubber Tracks Campaign, Synergy Creative and Caterpillar
- Best Use of Social Media: Fit For Festive Fashion, Octane
- Best Technology Campaign: SETsquared - celebrating 10 years of nurturing technology start-ups, Carswell Gould
- Best External Publication: Friendly annual reporting, Southern Water
- Best Internal Publication: Stories from the Heart Employee Magazine, Synergy Creative and Experian
- Best Use of Digital: A Grand Tail, Renegade Media
- Best Event: Conti Media Cup: Great Results for Continental Tyres, Inside Media
- Issues or Crisis Management: Washed Out Chirstmas, Flooded out Valentines, Bournemouth Borough Council
- Regional Campaign of the Year: The Search for Alfred the Great, University of Winchester
- Outstanding Freelance Practitioner: Karen Tippett-Lehane MCIPR, TippettPR
- Outstanding Young Communicator: Charlotte Merryfield, Gloucestershire County Council
- Outstanding Small Consultancy: Cultural Communications
- Outstanding In-House Public Relations Team: Southern Water
- Outstanding Public Relations Consultancy: Liquid
- Best Use of Research, Planning, Measurement and Evaluation: Rubber Tracks Campaign, Synergy Creative and Caterpillar
Further information on the Awards’ winners, including Silver winners and case studies, will be published after the results announcement via the CIPR South of England & Channel Islands PRide Awards website.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).