Winners celebrate after collecting 2012 CIPR Midlands PRide Awards

Over 300 guests from across the Midlands gathered last night (Fri 2 Nov) to recognise and honour both the organisations and individuals who have delivered outstanding results in public relations and communications over the last year at the annual CIPR Midlands PRide awards.

The region’s leading public relations practitioners attended the James Bond themed black-tie dinner at Hilton Birmingham Metropole, presented by former BBC royal correspondent Jennie Bond and sponsored regionally by Birmingham City University, Caters Photographic, Direct Impact, Hilton Birmingham Metropole, Launch, Pitch, Shaker and ST16.

The big winner on the night was Birmingham-based agency, HROC PR, who picked up four gold awards including the top prize for their ‘Best use of Measurement & Evaluation’ and the ‘Best Campaign £10,000 and under’. The Midlands Co-operative Society was also celebrating after scooping three gold awards of their own including the gold award for their external publication Co-operative Magazine.

Amongst others recognised on the night were Lucy Hird, who picked up the CIPR 'Midlands Student of the Year Award,' and former Grayling CEO Loretta Tobin, who was recognised individually for her ‘Outstanding Contribution to the PR Profession’. Wyatt International took home the award for ‘Outstanding Public Relations Consultancy’, beating out four other regional agencies for the night’s top prize.

Nigel Pipkin, MCIPR, Chair of the CIPR Midlands group congratulated finalists saying

Nigel Pipkin, MCIPR
there can be no better accolade than being recognised by your peers. The focus of PRide is on the many examples of superb PR that have been created here in the Midlands and delivered regionally and nationally by outstanding consultancies, vibrant smaller agencies, brilliant in-house practitioners and highly creative individuals.
Nigel Pipkin, MCIPR

The full list of the 2012 Midlands PRide Awards winners is as follows:

  • Corporate and Business Communications – HROC PR  - Well Gel...Launch of Roundup Gel
  • Not-for-Profit - Willoughby Public Relations - Covering Up Shakespeare to Uncover the Truth
  • Internal Communications - Midlands Co-operative Society - Mission Firefly
  • Community Relations - Willoughby Public Relations - Rebuilding The Royal
  • Public Sector - Derbyshire County Council - 'Snow Info'
  • Best Campaign £10,000 and under - HROC PR - Geberit celebrates the Jubiloo
  • Healthcare - Staffordshire County Council - Staffordshire Cares
  • Consumer Relations - HROC PR - Making competitors Well Gel of Roundup
  • Best Use of Media Relations - Marketing Birmingham - Birmingham Food Fest - Cooking up a media storm!
  • Integrated Communications - Liquid - Love Sweet Potatoes
  • Best Use of Social Media - National Express, MPG and McCann PR - National Express - 'You Know You Wanna'
  • External Publication - Midlands Co-operative Society and The Midcounties Co-operative Society - Co-operative Magazines
  • Internal Publication - Birmingham Community Healthcare NHS Trust - ARCHway
  • Best Digital Campaign - Haslimann Taylor - Taylor Wimpey - Educating First Time Buyers with Phil Spencer
  • Best Event - Bright PR - The Bright PR Homes & Interiors Show
  • Outstanding Young Communicator - Amanda Lowe - Marketing Birmingham
  • Outstanding Small Consultancy – Fresh Public Relations
  • Outstanding In-House Public Relations Team – The University of Nottingham
  • Outstanding Public Relations Consultancy - Wyatt International - A True Original.
  • Public Affairs - Gough Bailey Wright - Sainsbury's Dorridge
  • Corporate Responsibility - Midlands Co-operative Society - Zero Waste to Landfill
  • Best Freelance Practitioner - Rachel Roberts - spottydog communications
  • Best Use of Measurement & Evaluation – HROC PR - Well Gel...Launch of Roundup Gel
  • CIPR Midlands Student of the Year - Lucy Hird
  • Contribution to PR Profession - Loretta Tobin

View full list of results

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).

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