Winners revealed as Northern Ireland celebrates 10 years of CIPR PRide Awards
The best public relations campaigns, practitioners and organisations in Northern Ireland were announced last Friday as over 200 people attended the 2013 Northern Ireland CIPR PRide Awards at the Culloden Estate & Spa, Belfast, marking the 10th anniversary of the Institute’s flagship regional awards scheme.
The big winner on the night was Belfast-based, Smarts Communicate, who picked up seven gold awards, including multiple wins for their ‘Johnnie Walker Explorers' Club Collection’ campaign which collected the special award for ‘Best Use of Research, Planning, Measurement and Evaluation’ before the agency was recognised as the ‘Outstanding Public Relations Consultancy’ of the year.
It was also a successful evening for Morrow Communications who picked up five gold awards including recognition for employee, Kelly Maguire MCIPR, who was named as the region's 'Outstanding Young Communicator'.
There were also awards for some of Northern Ireland’s leading in-house public relations practitioners. The Patient and Client Council and Belfast City Council went home with two gold awards each, including the award for ‘Outstanding In-House Public Relations Team’ which was presented to Belfast City Council’s Corporate Communications Team.
View the full list of the 2013 Northern Ireland PRide Awards winners.
View Smarts Communicate's winning case study for the 'Best Use of Planning, Research, Measurement and Evaluation'.
The CIPR PRide Awards continue to grow year-on-year as consultancies and organisations recognise the benefits of winning or being shortlisted for these independent regional awards. Success in the tough field of consummate professionals that Northern Ireland can boast in the PR and Communications world is a true accolade in itself and one to be celebrated and applauded.
Yet again, the award submissions have demonstrated the high standard of professionalism, creativity and dedication shown by PR professionals in our region and I’d like to congratulate all of those who were shortlisted for the awards.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).