Planning beyond Brexit: CIPR responds to the triggering of Article 50
The Prime Minister Theresa May has signed a letter to the European Union (EU), triggering formal proceedings for the UK’s departure. Two years from today the UK will cease to be an EU member.
The coming months could prove testing for organisations grappling with the uncertainty of Britain’s new relationship with EU member countries. It’s our job to provide clarity.
Public relations practitioners must step up and educate, inform and influence clients and organisations. We must help our employers understand the complex detail and what this means, agree a clear route forward and seize the opportunities available.
Route to Brexit
As the leading professional body for public relations in the UK and Europe, the CIPR is well placed to counsel policy makers and will do so with support and guidance from members. We actively encourage members to directly engage with those in their own sectors.
1. Influencing policy
Influencing Government during its negotiations is critical to the prosperity of your organisation in 2019 and beyond. The CIPR’s State of the Profession research showed that only half (51%) of the industry have implemented Brexit strategies or plan to do so soon. The remainder cannot afford to stand still.
2. Horizon scanning
Public relations professionals need to proactively research how Brexit might affect employees, suppliers and clients and consider how competitors may react. They need to ensure leaders have the tools they need to respond appropriately, from issues management to media readiness.
If we are to hold the ear of CEOs and senior business leaders, we have to provide informed strategy and that begins with dialogue and scenario-planning. Thinking about the best and worse case outcomes of Brexit for your stakeholders is not an option – it’s a business imperative.
Over the next two years, our clients and employers face significant change. We need to be at the very top of our game to turn uncertainty into opportunity. Public relations is a management discipline – the challenge of delivering strategic counsel at the highest level is one our industry can and must rise to.
About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).