Ulster student claims Douglas Smith prize

Kathryn Moore from Ulster University has won the 2016 Douglas Smith Student Award, a national competition to find the most talented PR students, organised by CIPR International.

CIPR President, Rob Brown FCIPR presented Communication, Advertising and Marketing student Kathryn with a cheque for £1,000 and a crystal trophy at an award ceremony at the CIPR's offices in Russell Square.

Students faced a challenging campaign brief addressing a key issue of “the sharing economy”. They were asked to develop an international campaign for a car pool company aiming to promote car-sharing in the major capitals around the world.

Rob Brown FCIPR, CIPR President, Managing Partner of Rule 5
Encouraging young talent and educating the next generation of communication practitioners is a key element of the CIPR’s work and I was delighted to be involved in the third year of the Douglas Smith Student Award. On behalf of the judges I’m pleased to recognise the work of the outstanding students who entered this award. Whilst we received some strong entries, Kathryn’s was particularly strong on creativity with excellent use of visuals.
Rob Brown FCIPR, CIPR President, Managing Partner of Rule 5
Eva Maclaine FCIPR Chart.PR, Council Member, Immediate Past Chair of CIPR International
The world has become smaller and PR is now global. Being able to create international campaigns which take account of different cultures and media is essential for anyone considering a successful communications career.  Supporting and encouraging students to do this is a key strand of the work of CIPR International
Eva Maclaine FCIPR Chart.PR, Council Member, Immediate Past Chair of CIPR International

The judging panel included top public relations experts including Liz Bridgen, Principal Lecturer, Sheffield Hallam University, Clare Parsons, Chairman and Co-Founder, Lansons and Stephen Waddington, European Digital and Social Media director, Ketchum, and Visiting Professor, Newcastle University.

Notes to editors

About Douglas Smith
Douglas Smith was a founder member and patron of CIPR International, and a former CIPR President. This award extends his legacy and his support for young talent. Last year’s Douglas Smith Student Award winner was a team from Sunderland University: Lauren Old, Hannah Lennox and Arianne Williams. 

About CIPR International
CIPR International represents 1,100 Chartered Institute of Public Relations members from 88 countries, who work internationally and in the UK. It facilitates understanding of cultural differences, builds relationships with people from other countries, and benchmarks, shares and learns from inspired practice. It brings together the many different sectors within the international communications industry to network, discuss, and learn from each other about the global issues facing international PR practitioners today. Further information.

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