London,
10
July
2019
|
10:10
Europe/London

#AIinPR Panel publishes introduction to AI in PR

The CIPR's #AIinPR Panel has published the first in a series of skills guides to help professionals understand the impact of artificial intelligence on public relations.

An introduction to AI in PR (PDF) - written by Jean Valin Hon FCIPR - explores the threats and opportunities for AI in PR and features examples of successful AI applications.

The seven-page guide is the first resource from the CIPR's new #AIinPR Primer series - a collection of guides designed to equip practitioners with a fundamental understanding of the implications of AI for PR.

The Panel will publish subsequent skills guides later in the month, on AI and data ethics and AI and data ethics – consequences for PR, both by Ben Verinder Found.Chart.PR, FCIPR. Skills guides on internal communications, media, and workflow will follow over the remainder of the year.

Stephen Waddington Chart.PR, Hon FCIPR, Managing Director, Metia, Visiting Professor at Newcastle University, CIPR Artificial Intelligence Panel Chair
It’s too early to identify best practice for AI communication. Practitioners need to step up and take personal responsibility for their own learning and development. The skills guides from the #AIinPR panel are a good start. My thanks to the panel members for their work.
Stephen Waddington Chart.PR, Hon FCIPR, Managing Director, Metia, Visiting Professor at Newcastle University, CIPR Artificial Intelligence Panel Chair

The CIPR is grateful to the following members of the Artificial Intelligence Panel who've contributed to the #AIinPR Primer Series.

  • Chris Dolan Chart.PR, FCIPR
  • Laura Richards MCIPR
  • Andrew Smith FCIPR
  • Ben Verinder Found.Chart.PR, FCIPR
  • Jean Valin Hon FCIPR

 

Notes to editors

About the #AIinPR Panel
The CIPR's Artificial Intelligence (#AIinPR) Panel was founded in February 2018 to explore the impact of artificial intelligence on public relations and the wider business community. The Panel has established an international reputation as a centre of excellence for promoting knowledge and understanding of AI. The Panel's flagship research project in 2018 Humans Still Needed predicted the impact of artificial intelligence on PR and its findings have been presented at events across the world. 

About the Chartered Institute of Public Relations (CIPR)
The CIPR is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).