Changes to Chartered PR Practitioner Eligibility

CIPR Board and Council have made Chartered PR Practitioner accessible to more professionals by voting to change who is eligible for assessment.

However, the rigorous assessment that candidates undergo to earn Chartered status remains unchanged. Demonstrating a high degree of professional judgement in leadership, strategy and ethics is the cornerstone of Chartered Practitioner status (Chart.PR). 

Under the system introduced in 2016, eligibility is based on evidence of 2-3 years of CIPR CPD. In future, applicants will be required to demonstrate a commitment to life long learning in public relations – which means the CIPR can accept a broader range of CPD activity as evidence, not just CIPR CPD points.

In order to apply, candidates must be CIPR members, and if they successfully complete an assessment, they must complete CIPR CPD every year to retain their status.

Alastair McCapra, CIPR Chief Executive
We will only award Chartered status on the basis of a rigorous assessment of professional judgment and the fundamental commitment of Chartered Practitioners to CIPR membership and CPD remains unaltered. We hope the effect of this will be to interest a wider range of people to come forward and test their knowledge, skill and experience.
Alastair McCapra, CIPR Chief Executive
Notes to editors

About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).