CIPR ELP to address world leaders at global energy event
The CIPR's Energy Leadership Platform (ELP) will emphasise the importance of strategic public relations to global leaders at the prestigious World Energy Congress in Abu Dhabi this year.
The initiative follows a Memorandum of Understanding signed between H.E. Eng. Fatima Al Foora Al Shamsi, CEO of the United Arab Emirates National Committee of the World Energy Council and the CIPR's Deputy CEO, Phil Morgan Chart.PR, MCIPR.
Taking place between 9-12 September, the triennial World Energy Congress (24th WEC) is the world's largest and most influential energy event, attracting head of states, global leaders and industry experts from across the energy landscape.The previous Congress in Istanbul in 2016 attracted 7,000 delegates from over 100 countries and included more than 50 government Ministers.
The CIPR's ELP is the world's first energy PR think tank and comprises some of the leading communications professionals from the energy industry. The ELP was launched in January 2018 to demonstrate the strategic value of public relations to the energy industry.
This Memorandum of Understanding is the first of its kind, not just in terms of its signatories but, also in terms of the PR industry stepping out of its usual echo chambers and engaging with those who use our services. It is to our clients and employers we need to articulate and demonstrate the value of PR as a strategic management function and this is undoubtedly a unique opportunity for the Energy Leadership Platform and our industry.
For the PR industry, often perceived by clients and employers through the narrow lens of media relations, to have the opportunity to address heads of states, prime ministers, CEOs of FTSE 50 and NYSE listed companies, is an immense breakthrough and a real shattering of that perception PR is often mired by. The energy industry is, undisputedly, the most risk-averse and risk-aware in the world. To be given the chance to demonstrate, through practical examples and in various sessions, the importance and standing of PR to and for this fascinating sector is an absolute privilege and honour.
About the World Energy Congress
The triennial World Energy Congress is the World Energy Council’s global flagship event and offers a unique platform for global energy leaders to explore new energy futures, critical innovation areas and new strategies. Under the theme “Energy for Prosperity”, the 24th World Energy Congress takes place during a time of extraordinary change, with a new pace of innovation presenting new emerging risks and opportunities for the energy transition. This Congress will create opportunities for global dialogue and consensus-building as we work together to address the World Energy Trilemma and deliver practical solutions for sustainable, secure and inclusive energy systems that provide prosperity for all.
About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).