CIPR Excellence Awards 2016 winners revealed

Award-winning campaigns demonstrate the value of PR to business and wider society

Industry heavyweights from across the UK gathered at Old Billingsgate, London as the Chartered Institute of Public Relations (CIPR) announced the results of PR's most prestigious annual awards.

The Excellence Awards 2016 united around 700 professionals from over 120 public relations consultancies and in-house teams. Entrants fought across 29 categories and faced panel interviews with over 85 esteemed judges, to be recognised as CIPR Excellence Award winners.

Revered Outstanding Small, Mid-Sized and Large Public Relations Consultancy accolades were awarded to Holistic, Stripe Communications and Hotwire respectively, whilst Direct Line were crowned winners of the Outstanding In-House PR Team award.

The wider value of public relations in society was evidenced by a number of notable public sector campaign triumphs. These included The NHS Sussex and Spirit’s #notQUITEanemegency campaign to discourage non-emergency visits to A&E and MHP Communications’ ‘Missing Type’ integrated campaign with Engine for NHS Blood and Transplant to generate new blood donor registrations.

Consumer communications outfit Tin Man claimed the biggest haul on the night, scooping three awards for Best Event, Best Use of Media Relations and Consumer Relations Campaign – the latter two of which were for the Institute of Advanced Motorists’ (IAM) campaign, designed to encourage the take-up of advanced courses amongst young drivers.

Rob Brown FCIPR, CIPR President, Managing Partner of Rule 5
The next time you hear someone question the role of the public relations, point them towards this year’s Excellence Awards winner list. Make no mistake, public relations campaigns are playing an increasingly prominent role in public services and across wider society. We’re creating campaigns that help shape society and drive positive behavioral change.
These Awards are a magnificent celebration of creativity and professionalism and are rightly regarded as the most coveted in the industry. It’s tremendously pleasing to reward best practice and showcase the exceptional work that PR delivers for clients, employers and the public.
On behalf of the CIPR I would like to congratulate tonight's winners, all of whom have united to augment the standards of professional practice in public relations. Well done.
Rob Brown FCIPR, CIPR President, Managing Partner of Rule 5

CIPR Excellence Awards 2016 Winners

  • Corporate and Business Communications Campaign: CYBG, Introducing the UK's largest Challenger Bank
  • Internal Communications Campaign: Northumbrian Water Group, Introducing Nature Watch
  • Consumer Relations Campaign: Tin Man, Pulling Power: Giving Advanced Driving Courses Sex Appeal
  • Public Sector Campaign: The NHS Sussex and Spirit, #notQUITEanemergency
  • Corporate Social Responsibility Campaign: Ketchum and P&G, Actions speak louder than words
  • Public Affairs Campaign: MHP Communications, Drop the Duty: a campaign to cut alcohol tax
  • Not-for-Profit Campaign: WaterAid, #ifmenhadperiods
  • Healthcare Campaign: Alder Hey Children's NHS Foundation Trust, Alder Hey in the Park: The Future of Children's Healthcare
  • Integrated Campaign: MHP Communications/Engine for NHS Blood and Transplant, Missing Type
  • Global Public Relations Campaign: Teamspirit Public Relations, Henderson Global Investors - Henderson Global Dividend Index
  • Issues or Crisis Management: Battersea Dogs & Cats Home, Dangerous dogs
  • Automotive Campaign: Taylor Herring, Fit Kwik
  • Low Budget Campaign: Kelso Consulting, Black Friday website crashes
  • STEM Campaign: Brands2Life, Outlining the future of government digital services for EMC
  • Arts, Culture or Sport Campaign: Pitch, Betfair - Switching Saddles
  • Education Communications Campaign: University of Derby, Guide to Expertise: connecting the media with academic expertise
  • Best Use of Media Relations: Tin Man, Pulling Power: Giving Advanced Driving Courses Sex Appeal
  • Best Use of Digital: Mischief PR and The National Trust, Creating the Nation's Ode to the Coast
  • Best Use of Social Media: University of Glasgow, Social media promotion of the discovery of Gravitational Waves
  • Best External Publication: VisitScotland, Set in Scotland - A Film Fan's Odyssey
  • Best Internal Publication: beetroot, Outside In for Royal Bank of Scotland
  • Best Event: Tin Man, Sweet Success: Creating a Sunday Times Bestseller
  • Outstanding Young Communicator: Shaun Bell MCIPR, Stripe Communications
  • Outstanding Independent Practitioner: Hilary Berg Found.Chart.PR, MCIPR, Hilary Berg Consulting
  • CIPR IoD Public Relations Director of the Year: Nicola Green MCIPR, O2
  • Outstanding In-House Public Relations Team: Direct Line
  • Outstanding Small Public Relations Consultancy: Holistic
  • Outstanding Mid-Sized Public Relations Consultancy: Stripe Communications
  • Outstanding Large Public Relations Consultancy: Hotwire

All award-winning campaigns are available as case studies on the CIPR website.

Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).