CIPR Excellence Awards return to celebrate "world leading" PR industry

MHP Mischief were the big winners of the night as the glitz and glamour of the CIPR's Excellence Awards returned for 2022.

Hosted by BBC presenter, Jason Mohammad, the Awards - headline sponsored by 3GEM - saw over 550 PR professionals celebrate the stand-out agencies, teams, and individuals from the last 12 months at The Artillery Garden at the HAC. Introducing the Awards was BEIS Minister Rowley from the Department of Business, Energy and Industrial Strategy (BEIS) who spoke of the UK PR industry as leading the world and as a “trusted and valued sector”.

This year’s awards featured 32 categories, including a new accolade for Best Podcast, won by Liz Lean PR.

MHP Mischief was the biggest winner on the night picking up three awards, including 'Best Social Purpose Campaign' and 'Best Integrated Campaign' for their #LONGLIVETHEPRINCE campaign with the Kiyan Prince Foundation. They also won 'Best Consumer Relations Campaign'. Tin Man came away with two awards for 'Best Use of Media Relations' Award for their work with Guide Dogs for the Blind and ‘Best Transport or Automotive Campaign’ for their campaign with LNER.

Elsewhere, Fareham Borough Council won the Award for 'Best Public Sector Campaign', Tommy's went home with the 'Best Not-For-Profit' Award, and Cowshed won 'Best Public Affairs Campaign'.

The 'Best In-House PR Team of the Year' Award went to English Heritage and Smarts took home the 'Best PR Consultancy of the Year' Award. The 'Best New PR Consultancy of the Year' Award went to Hard Numbers with Words + Pixels awarded 'Small PR Consultancy of the Year' Award. Michael Lowdon MCIPR won the 'Young Communicator of the Year' Award.

CIPR President Rachel Roberts Chart.PR, MCIPR

After a couple of years away it was a fantastic experience to bring everyone together for a night of well-deserved celebrations. When a light is shone on our industry, as it was last night, it really demonstrates the breadth of talent, creativity, and passion that flows throughout it. Ours is work that makes a difference for our organisations, our clients, and the public and it is what makes PR one of the most rewarding industries to work in.

I want to wish everyone that was shortlisted and those that came away with an Award many congratulations.

CIPR President Rachel Roberts Chart.PR, MCIPR

Photos by Steve Pope. To see and download photos from the evening please visit this page.


Winners list:

  • Corporate and Business Communications Campaign - Bottle Electric Moments Campaign for LeasePlan UK
  • Internal Communications Campaign - London Stock Exchange Group (LSEG) LSEG's first 100 days
  • Consumer Relations Campaign - MHP Mischief  Rolls for Goals
  • Public Sector Campaign - Fareham Borough Council Clip and Collect - Garden Waste Subscription Service
  • Social Purpose Campaign - MHP Mischief  #LONGLIVETHEPRINCE
  • Public Affairs Campaign - Cowshed #ForTheFullTeam
  • Not-for-Profit Campaign - Tommy's Tommy's Miscarriage Matters campaign
  • Healthcare Campaign - Lynn PR #DontMissYourVaccine
  • Integrated Campaign - MHP Mischief  #LONGLIVETHEPRINCE
  • Global Campaign - Man Bites Dog Work 2035: The Born Digital Effect
  • Transport or Automotive Campaign - Tin Man and LNER The Waiting Room
  • Low Budget Campaign - WPP Ford Team Very Gay Raptor
  • STEM Campaign - Liberty Communications Citizen Science: Making Astronomy more accessible for all
  • Arts, Culture, Sport or Entertainment Campaign - FleishmanHillard UK and adam&eveDDB for the International Paralympic Committee and International Disability Alliance WeThe15
  • Travel, Leisure or Tourism Campaign  -Brands2Life Putting Hostelworld Back On The Map
  • Education Campaign - The Northern School of Art A hopeful thing - creativity in challenging times
  • Employee Experience / Engagement Campaign - The Queen Elizabeth Hospital King's Lynn NHS Foundation Trust Improving staff engagement, wellbeing and communications
  • Best Use of Media Relations - Tin Man & Guide Dogs E-Scooters: A Silent Menace
  • Best Podcast - Liz Lean PR (LLPR) It Runs In The Family podcast
  • Best Use of Social Media - British Red Cross Vaccine conversations: tackling vaccine hesitancy  
  • Best Use of Content - Red Consultancy Switch to Sky Mobile with  "Time to 65075"
  • Best Event - Fanclub Mount Recyclemore
  • Best Staff Well Being Initiative - McCann Synergy | AON United by Kindness
  • Issues, Crisis or Reputation Management - Liverpool Women's NHS Foundation Trust Kindness in the face of a major incident
  • Best Publication - London School of Economics & Political Science Research for the World
  • Outstanding Young Communicator - Michael Lowdon MCIPR National Institute for Health and Care Research, Clinical Research Network
  • In-House PR Team of the Year - English Heritage
  • Specialist PR Consultancy of the Year - Vested
  • New PR Consultancy of the Year - Hard Numbers
  • Small PR Consultancy of the Year - Words + Pixels
  • PR Consultancy of the Year - Smarts

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).