CIPR PRide Awards celebrate Scotland's outstanding PR practice

More than 180 PR professionals gathered at the Sheraton Grand in Edinburgh last night for the 2023 CIPR PRide Awards – the nation’s annual public relations showpiece. 

Muckle Media, a creative communications agency, were the standout winners on the night, securing three Gold Awards including the coveted PR Consultancy of the Year title. Judges praised them for their “amazing year” which showed “strong growth coupled with good profitability, clearly beating targets.” 

Elsewhere, Weber Shandwick clinched three Gold Awards, two of which were for their work with Quality Meat Scotland. Hot Tin Roof PR also picked up a hattrick of Gold Awards, including the best Not-for-Profit Campaign and Healthcare and/or Wellbeing Campaign for their work with DecodeME, pulling off a successful recruitment campaign to launch the world’s largest study of ME. 

The Cunningly Good Group won the Small PR Consultancy of the Year Award and InnoScot Health was crowned the In-House PR Team of The Year. In the individual categories, Smarts’ Alastair Wilson MCIPR was awarded the Hamp Hamilton Award for Scotland’s Outstanding Young Communicator and Jenifer Stirton FCIPR won the Ian Coldwell Lifetime Contribution Award, a title given to those who, over the course of their career, have supported and made a mark on the Scottish communications industry and championed the highest standards of ethical practice. 

With each passing year, Scotland’s PR industry continues to raise its standards, and this year’s award entries were nothing short of spectacular. The winners of each award - as well as those that were runners-up or shortlisted – can hold their heads high and know that they’ve participated and competed in a truly special event. I am repeatedly inspired by the talent, ambitions, and capabilities Scotland continues to produce together with the amazing work we have seen on display.

Clare Slipper, Co-Chair of CIPR Scotland Group

Full Gold Award winners from the 2023 CIPR Scotland PRide Awards: 

  • Corporate and Communications Campaign – Hot Tin Roof, Attracting corporate partnerships for a new facility 
  • Internal Communications Campaign – Edinburgh Airport, Now boarding at Gate 8 
  • Consumer Relations Campaign – Weber Shandwick, HOW A MIDGE-PROOF MARINADE HELPED QMS BITE BACK 
  • Public Sector Campaign – 3x1 Group, Keep the Heid and Read! 
  • Not-for-Profit Campaign – Hot Tin Roof, Launching the world’s largest study of ME 
  • Healthcare and/or Wellbeing Campaign – Hot Tin Roof, Launching the world’s largest study of ME 
  • Integrated Campaign – Muckle Media, #OnYourBusStop for Moray Council and Stagecoach Bluebird 
  • Low Budget Campaign – University of the West of Scotland, #UWSResearchMatters 
  • Scottish Campaign of the Year – Weber Shandwick, HOW A MIDGE-PROOF MARINADE HELPED QMS BITE BACK 
  • Best Use of Media Relations – Weber Shandwick, WHISKY HAMMER: FROM CASK TO RICHES 
  • Best Channel Delivery – Perceptive Communicators, The Old Town is The New Town 
  • Best Use of Content – First Bus UK, First Bus ‘Free to Explore’ Campaign 
  • Best Event – Scottish Canals, Official opening of Stockingfield Bridge, North Glasgow 
  • Environmental Campaign – Muckle Media, Mobilising Citizen Rewilders for Highlands Rewilding 
  • Best Long-term Campaign – Holyrood PR, Creating Scotland’s “generation swim” 
  • Best Long-term Client Care – Holyrood PR, Changing the nation’s attitude to walking 
  • Hamp Hamilton Award for Scotland’s Outstanding Young Communicator – Alastair Wilson MCIPR, Smarts 
  • Ian Coldwell Lifetime Contribution Award – Jenifer Stirton FCIPR 
  • In-House PR Team of the Year – InnoScot Health 
  • Small PR Consultancy of the Year – Cunningly Good Group 
  • PR Consultancy of the Year – Muckle Media 

View the full awards winner list online


About the Chartered Institute of Public Relations 

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 10,000 members. 

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR). 

About the CIPR Scotland 

CIPR Scotland shares the mission, vision and values of CIPR with a distinctly Scottish twist. 

CIPR Scotland's work is delivered by the volunteer committee who plan and manage events, communicate news about the CIPR, the programme of events, the CPD programme and the Pride awards. 

Since Scottish devolution and the setting up of the Scottish Parliament in 1999, the committee has also provided a range of public affairs events. 

If you want to join us, find out more about our work in Scotland or discuss another issue please do get in touch. 

About the CIPR PRide Awards  

The CIPR PRide Awards is the UK’s most prestigious nation-wide awards scheme, recognising excellence in public relations and communications across Scotland, Wales, Northern Ireland and six English regions. Past winners continue to reap the benefits of their successes long after achieving them. Now in its 20th year, the PRide Awards attracted around 1,000 entries from public relations teams, consultancies and individuals across the UK.