CIPR revamps training offering for 2013

The Chartered Institute of Public Relations (CIPR) has revamped its training programme for 2013 after a review involving industry experts who helped to identify the key skills required by today’s public relations professionals.

10 new courses have been added to the existing portfolio of one and two-day workshops which reflect best practice, and are aimed at a wide range of practitioners: from those new to the profession through to senior professionals seeking to hone their strategic leadership skills.

The new courses include introductory, intermediate and advanced training on the use of social media in public relations as well as programmes for a wider business audience to improve effectiveness in communications.

A number of new expert trainers are joining the CIPR faculty for 2013, including Alison Arnot (Introduction to PR) and Dannie Lu Car (Negotiating Skills).

Never has it been more important for public relations practitioners to commit to professional development. In a fast-changing world, individuals need to stay ahead to reach their career potential and employers need to be assured that their public relations staff have the right skills for business and organisational success.
CIPR Director of Professional Development and Membership, Alison Steel
We consulted widely in order to enhance CIPR training and to provide the most relevant, hands-on learning experience to the highest professional standards.
CIPR Director of Professional Development and Membership, Alison Steel
Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).

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