CIPR signs UNESCO Chairs in Communications International Declaration
The Chartered Institute of Public Relations (CIPR) has today confirmed they are now a signatory to the International Declaration of Communications Professionals and Researchers for a Healthier, Viable, Better World. The Declaration has been drawn up by Orbicom, the International network of UNESCO Chairs in Communication, and publicly commits the communications community to put their expertise to work in supporting society.
The Declaration commits signatories to:
- Shoulder responsibility through information and communications
- Develop, share and continuously improve knowledge
- Play a full part in the transition to a sustainable future
- Be open, transparent, and honest in communications
- Honour the power of active listening through lively and inclusive dialogue

We are proud to support this Declaration and publicly embrace the commitments within it. Our story over the last 12 months has been about the incredible efforts of public relations professionals in supporting their organisations, colleagues, clients, and peers through the challenges of the pandemic. It is right that we begin to now turn our attention to transitioning into a better, fairer, and sustainable world and understanding the responsibility that ethical, transparent, and reliable communication will play in its delivery.
We will use this to hold ourselves to account. As we are demonstrating with this month’s #EthicsMatter campaign, we are committed to giving members the resources, information, and networks to use and take into their workplaces and to their clients, as we continue in our mission to support members demonstrate their value to society through purpose driven public relations.
- Click here to read the Declaration in full.
- Click here to see all the signatories.
Notes to editors
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners in the UK and overseas with nearly 10,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).