CIPR Social Media Panel launches new guidance on social media monitoring
The Chartered Institute of Public Relations (CIPR) Social Media Panel (#CIPRSM), one of the PR industry’s most progressive groups in digital and social media communication, has today launched a new 30-page free guidance document on the management of social media monitoring.
The guide focuses on the following elements:
- What is social media monitoring and why should PR professionals start monitoring?
- What are the different pricing models of social media monitoring tools?
- A list and profile of key social media monitoring tools
- How organisations can get the most out of social media monitoring by establishing workflows to help implement and manage insights
Available for both CIPR members and non-members, the document builds on previous #CIPRSM documents such as best practice guidance on social media and best-selling publications Share This and Share This Too. It was developed by Simon Collister MCIPR, in collaboration with fellow panel members, Mark Pack MCIPR, Michelle Goodall MCIPR, Dan Tyte MCIPR, Robin Wilson MCIPR, Rob Brown FCIPR and Dom Burch MCIPR.
Social media monitoring is currenlty a key issue for PR practitioners. We have evidence from CIPR member feedback that while many practitioners know social media monitoring (SMM) is increasingly important to organisations, they don't necessarily know exactly what monitoring entails, which tools and technologies are good for certain tasks or how to integrate it into wider strategies and practices. This was the primary driver for the document. We wanted it to explain what SMM is, what tools are available (both free and paid-for), how they work, and how they differ from other social media management platforms, as well as provide an overview of some of the leading tools in the market. We've also added in some wider organisational context, such as how to build a business case for monitoring, how to set objectives and develop organisational workflows to get the most out of monitoring. The aim is that all this information will enable PR practitioners to get to grips with SMM and realise its potential.
A copy of the document is available below. Alternatively, it can be downloaded directly from Slideshare.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).