London,
07
January
2019
|
14:47
Europe/London

'Don't confuse Public Relations with Media Relations' - CIPR reacts to BBC R4 Media Show

CIPR President Emma Leech Found.Chart.PR, FCIPR has called on broadcasters to better reflect the true nature of public relations, after the BBC Radio 4's Media Show presented PR as a practice focussed on publicity.

The Media Show - released last Thursday - explores public relations exclusively through the lens of media relations and fails to reflect the diverse nature of modern PR practice. The show also describes those working in PR as 'bullies' and 'liars'. 

 

CIPR President, Emma Leech Found.Chart.PR FCIPR
Public relations is not a dark art. We are not bullies and we are not liars. What we deliver goes far beyond media relations. 

The truth is tens of thousands of public relations professionals provide ethical and strategic support to businesses of all sectors. We help build trust in organisations by establishing and improving relationships with key stakeholders - not just journalists. Many aspects of PR such as community engagement, digital communication and internal communication involve no media relations.

It's wholly unfair and somewhat naive to label an industry of 70,000 people as dishonest. CIPR members are bound by the Institute's Code of Conduct and adhere to the highest standards of professional practice. Media broadcasters have a responsibility to accurately reflect the reality of modern public relations. We have contacted the show's producers to offer our help with definitions, research and guests for future shows. 
CIPR President, Emma Leech Found.Chart.PR FCIPR

CIPR members took to Twitter to condemn the show's narrow interpretation of public relations.

 

The CIPR works to improve perceptions of public relations by driving professional standards and through initiatives such as #PRpays. Find out more about #PRPays