"Ending Pay Discrimination is a Priority for the PR Industry" CIPR responds to IFS study

Chartered Institute of Public Relations (CIPR) President, Rob Brown FCIPR has FCIPR has encouraged public relations employers to do more to bridge the gender pay gap, following the publication of research by the Institute for Fiscal Studies (IFS) showing women who return to work after having a baby continue to earn less than men.

The IFS study shows that women who return to work after having a baby fall behind men in terms of their earning potential. The research was preceded by the CIPR's State of the Profession 2015/16 study, which found pay inequality manifested at the most senior levels in PR. The CIPR's research also revealed that the gender pay gap has far more impact on women over 35.

Rob Brown FCIPR, CIPR President, Managing Partner of Rule 5
As an industry that is two-thirds female, we need to ensure that we do not discriminate.

Providing support to women returning from maternity leave at all stages will help the industry retain the talent it needs to continue its drive towards professionalisation. I'd urge those with management responsibilities to familiarise themselves the CIPR's best practice maternity leave guidance. We need to create an inclusive and supportive environment for those going on maternity leave. That's why the CIPR has a maternity package in place for members, which includes a payment holiday and discretionary CPD points, as well as guidance to help members manage the challenges of maternity leave.
Rob Brown FCIPR, CIPR President, Managing Partner of Rule 5
Notes to editors

Notes to editors

About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).