Episode 12 of CIPR’s Engage Podcast Out Now; What’s the Value of Brand?


"That's how brands work; they're emotive and they live in the hearts and minds of the recipient. It's our job as marketers to have a very clear articulation of our brand and to try to act and behave according to our brand purpose and principles and values and personality so that hopefully we create a fairly consistent perception among those recipients of who we are and what we do and why we might be suitable for them.” 

Stephen Cheliotis, Global Brand Insight Director at Gravity Global and Chairperson at Superbrands Council UK

The Chartered Institute of Public Relations’ (CIPR) Engage podcast returns with a new episode exploring the importance of understanding the rise and evolution of brand in building successful campaigns and meaningful engagement.

Hosted by Rebecca Jabbar, media trainer and founder of the Brand Champion Bootcamp, episode 12 - What’s the Value of Brand - marks the second instalment in the Engage podcast series dedicated to celebrating the CIPR’s 75th anniversary and the evolution of public relations.

The episode explores the evolution of and concept of ‘brand’, outlining key strategies that enable organisations to grow their customer base, build strong reputations, and leverage employer brand to attract and retain top talent. From the challenges of digital promotion to the necessity of C-level support, listeners will learn about the nuances and intricacies of brand management and the important role that public relations plays in shaping the formation of a holistic, authentic, and consistent Superbrand.

Joining host Rebecca Jabbar are:

  • Stephen Cheliotis, Global Brand Insight Director at Gravity Global and Chairperson at Superbrands Council UK
  • Alex Francis, Brand Manager at Canal and River Trust
  • Sabrina Rossetti, Global Brand and Talent Engagement Lead at Mimecast
Debbie West Chart.PR, MCIPR, Chair CIPR Podcast Editorial Board

This insightful episode will give listeners an understanding of the evolution and impact of brand as essential for building winning campaigns and nurturing meaningful, long-lasting connections with both customers and employees. I’d like to thank Rebecca, Alex, Sabrina, and Stephen for their expert analysis of the importance of brand in building traction in today's increasingly competitive market.

Their contributions shed light on the art and science of brand strategy and many of the challenges and opportunities that come with using digital platforms to enhance and promote brand identity. I'm confident that listeners will find this episode both enlightening and engaging.

Debbie West Chart.PR, MCIPR, Chair CIPR Podcast Editorial Board


About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 10,000 members.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).