Feedback requested on the CLA's Trial Media Consultancy Licence
The Chartered Institute of Public Relations (CIPR) has opened up a consultation with Members on the Copyright Licensing Agency's (CLA) new Trial Media Consultancy Licence, which was launched in November 2013.
Intended as an additional cost on top of the standard CLA Business Licence, the new Trial Media Consultancy Licence is for organisations who:
- supply copies of print articles to existing clients
- provide website links plus 256 characters of an article to existing clients
- forward cuttings and web links from Media Monitoring Organisations to existing clients.
Members are encouraged to read the terms of the new Trial Media Consultancy Licence and provide feedback.
We ask Members to address the following, plus any additional comments, in their feedback:
- on average how many clips do you supply to clients per anum?
- would the cost of this new Licence be passed on to existing clients?
- have you been contacted by the CLA to sign-up to the new Trial Media Consultancy Licence?
- do you believe the Media Consultancy Licence addresses the requirements of the sector?
- were you aware that the standard CLA Business Licence only previously permitted you to copy and reuse content only for internal use?
Please submit all feedback in writing to CIPR PR & Policy Officer Koray Camgoz by emailing firstname.lastname@example.org.
Feedback will be collated and submitted to the CLA before the end of the trial in November 2014.
Members are not obligted to obtain this licence if requested to do so by the CLA.
CLA has sought for some time to provide the media consultancy sector with a suitable licensing solution that would enable agencies the freedom to legally share coverage with their clients. The trial Media Consultancy Licence delivers those rights and helps simplify the sharing of content which provides significant added value for our PR and marketing licensees.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).