New CIPR skills guide on election publicity
The Chartered Institute of Public Relations’ (CIPR) Local Public Services (LPS) Group has published a new skills guide designed to support local public service PR professionals manage communications during an election period.
‘A Guide to Election Publicity’ – exclusive to CIPR members – outlines the "golden rules" of election communication with important advice on liaising with staff, councillors, and the local media before and during an election period, as well as information on organising events and managing social media channels. Readers will also find top tips on ‘how to ace the election count'.
The Guide has been compiled by Mandy Pearse, Dan Slee, Sharon Dunbar and Giuseppina Valenza, from the CIPR's Local Public Services Group.
This is a must-read guide for anyone working in public sector communications, and not just those at the sharp end of communicating around the elections themselves. There are some clear rules that need to be followed and lots of great advice on how to consider communications at this important time. With local elections coming up in May, this is an essential guide and perfectly timed.
A huge thank you to Mandy, Dan, Sharon and Giuseppina from the LPS Group for their time and for sharing their expertise on this vitally important area. I'm sure members across all sectors will find this useful in the coming weeks and also in considering communications for future elections.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with nearly 10,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).