New summer issue of Influence Magazine out now
The new summer issue of Influence, the CIPR's exclusive and award-winning magazine, is out today.
The latest issue is packed full of exclusive interviews and features from the world of public relations and beyond with topics on PR’s role in business resilience, using soap operas to spread messages, what changes to Google Analytics means for PR, and how the new world of co-working spaces is changing the world of work.
Log in to read the latest issue with articles including:
- Stephen Murphy explores how charities are increasingly using serial dramas to bring their key messages to the spotlight
- Following the recent explosion of technological advancements, Dr Jon White asks whether it is time for the wholesale adoption of AI within PR? (1 CPD point)
- Christian Koch reflects on the vision, strategy and messaging behind the remarkable Help for Heroes campaign
- City AM Editor Andy Sylvester examines the risks western firms face when looking to engage with India’s youthful population and booming economy
- Why practitioners must act now on fast-approaching changes to Google Analytics (1 CPD point)
- James Boyd-Wallis and Natasha Thomas discuss data, technology and public affairs as a catalyst for change
In the latest Access series, readers can meet Tortoise Media’s ‘Weekend Sensemaker’ Editor, Jane Burton, as she details her new endeavour to make sense of who and what is shaping the weekend culture.
“As the Institute celebrates its momentous 75th year, Influence magazine returns with a captivating summer edition, focused on the enduring significance of public relations in shaping society. Whether it's the role of PR in driving the new, vital alliance between 'soaps' and charities in conveying crucial societal issues, in supporting businesses navigate new technologies, or in using public affairs to drive new partnerships, this issue explores some of the most pressing and thought-provoking topics impacting our world of work.
You'll be presented with practical learning opportunities through dedicated CPD pieces and be left with new ideas on a range of issues from Google Analytics to setting up business relationships in India. Take a moment to immerse yourself in the articles and let us know what you think.”
Each badged article is worth 1 CIPR CPD point.
Log in to read the summer magazine and access a back catalogue of Influence issues.
About the Chartered Institute of Public Relations
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the world's only Royal Chartered professional body for public relations practitioners with over 10,000 members.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).