'Society benefits from good communications' - Watch the BEIS #PRPays interview
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The CIPR has published an exclusive interview with the Director of Communications at the Department for Business, Energy and Industrial Strategy (BEIS) highlighting the positive contribution PR delivers for business and society.
The interview with Penny Fox is the latest instalment in the CIPR's #PRpays series, which aims to showcase the strategic value of public relations to the business community.
Drawing on her experience of leading the communications function at one of the government's busiest departments, Fox reveals the role PR professionals can play in challenging policy makers and ensuring audiences' needs are placed front and centre of all campaigns.
From campaigns on workers rights to supporting businesses on renewable energy, the interview showcases the positive impact strategic communication can have on society.
Too often, PR is misunderstood and undervalued by business leaders. #PRPays forms part of our efforts to improve the perception of public relations in the business community. I'd like to thank Penny Fox for sharing her insight and helping us shine a light on the true value of PR.
About the Chartered Institute of Public Relations (CIPR)
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).