CIPR announces two new Chartered Public Relations Practitioners
David Alexander MCIPR, Managing Director of Calacus and Stephen Waddington MCIPR, European Digital & Social Media Director at Ketchum have been announced by the Chartered Institute of Public Relations (CIPR) as the latest ‘Chartered Public Relations Practitioners’.
‘Chartered Public Relations Practitioner’ accreditation, the gold standard of professionalism in public relations practice, was awarded to David and Stephen after completing a rigorous assessment of their leadership, strategy, learning and innovation in communications; a comprehensive original piece of work; and a candidate interview, which together showcased their commitment to continuous learning and development.
I have always believed that professional study is an integral part of public relations and I am delighted and honoured to have achieved Chartered status. Having been supported by many superb PR practitioners throughout my career – and helping many young consultants seeking to establish themselves in this fascinating and exciting industry – I fully believe that CIPR qualifications are a benchmark of excellence. PR sometimes struggles to justify its own worth but it is a profession that will play an increasingly integral role in society and it is up to us to ensure the highest possible standards are maintained at all times.
Achieving Chartered Practitioner accreditation has been challenging. It sets a high benchmark and is comparable to the requirement placed on Chartered status in other professions such as accounting and marketing. If you believe as I do that the public relations industry needs to make the shift from a craft to a profession then you should sign up to Continuous Professional Development (CPD) via the CIPR and start your own journey to Chartered Practitioner.
Chartered Practitioners are setting the bar for future generations of public relations leaders, by achieving the gold standard award for the CIPR and the public relations profession. This status delivers parity with other business disciplines, and supports our Royal Charter obligation to promote, for the public benefit, high levels of skill, knowledge, competence, standards of practice and professional conduct. My huge congratulations to David and Stephen on this achievement.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).