Virtual Creativity Director available via innovative new CIPR toolkit
A major new initiative designed to provide a ‘Virtual Creativity Director’ for over 2,000 public relations teams across the UK is being launched by the Chartered Institute of Public Relations (CIPR). The Institute is providing a downloadable Innovation & Creativity Toolkit free to members – to improve innovation and creativity skills for public relations practitioners.
This substantial resource – over 95 pages - enables PR professionals to improve their performance in difficult economic times and re-engineer how they go about delivering their service in an age of technological revolution. The new toolkit covers creative thinking and creative writing and will also enable you to manage your team more creatively. The Institute is planning 20 events across the UK to demonstrate the toolkit in action.
I have long held the view that there is no such thing as an uncreative person and this toolkit will help public relations professionals realise their creative potential. In the current economic climate where competition for jobs and contracts is tougher than ever, practitioners need to ensure they are making optimum use of their resources, whether financial or human. The toolkit contains practical advice on how communicators can get the most out of themselves, their teams and their organisations.
Public relations is going through a revolution in redefining what it does and how it delivers what I call ‘new school PR’. Public relations professionals need to re-engineer how they perform, but before they can change what they do, they need to change how they think. This toolkit is a virtual creativity director to help them 24/7 – imagine having a virtual creative director working alongside you. Imagine having a box of tools to help you think differently, write more creatively or better manage the creative potential of your team or organisation. This is what the new CIPR Innovation & Creativity Toolkit can offer.
Notes to editors
About the Chartered Institute of Public Relations (CIPR)Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.
The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).